Our history
For more than 60 years, EMPREINTE has been in constant touch with its consumers, offering models combining wellbeing, femininity and comfort. From the first innovations, including the most famous, the launch in the 1950s of bras with deeper cups, to the latest “revolutionary lift effect” innovations, the brand has been in constant evolution within its sector, positioning itself on the lingerie market as the specialist in larger cup sizes.
The Empreinte collections are aimed at all women – the young and not so young, curvaceous or very thin – with larger cup sizes, who are looking to combine style and fit.
Empreinte, a story that began more than 60 years ago…
1946 A workshop opens its doors on Rue Yves Collet in Brest with four workers spurred on by the founder Jean Le Her. Sales and success mean that larger premises are soon sought for. They then move to Rue d’Aboville where the building is so cold that Mr. Le Her has to serve hot drinks and burn petrol to distribute a little heat…
1949
15 employees
1954
1949
15 employees
1954
The new american fashion enhances the breast figure. Up until then, it was better to conceal it. Two seamstresses, Mrs Odette Tardivel and Mrs Haug, join forces and create in France and for Empreinte, the 3 cup sizes A, B and C. The D cup saw the light in 1960 and the E cup in 1962
1955 Empreinte brings its models to light in " France Soir "
1961 The company reaches the 100-employee mark and moves to a new factory on the Kergonan site in Brest
1968The first strapless bra
1972The first swimwear collection 1996The model FELICE, which carries a reference to the year it was created (96), has no idea of its future success: 7 years of existence and only three colours!
1998The new collection represents the foundation stone for the company’s new directions
1972The first swimwear collection 1996The model FELICE, which carries a reference to the year it was created (96), has no idea of its future success: 7 years of existence and only three colours!
1998The new collection represents the foundation stone for the company’s new directions
2001A new identity: “Empreinte, secrètement complice”2002Déborah becomes the brand’s new icon with one of Jean-François Jonvelle’s latest photos
2005Development on an international scale: the brand reinforces its presence in Europe
2006 The G cup is developed; Empreinte legitimises its “Larger Cup” positioning2007Successful launch of a new style of bra: THE SHELLS, with fine seamless padded cups, the ideal bra for generous figures, available in balconnet and very plunge shapes.
Our Values
Brands are not born powerful. They grow in time.
Every brand should be founded on values, giving deep meaning to a company’s initiatives, directions and choices.
Our brand’s strength and its main differentiation come from Empreinte’s bras’ promises to fuller figure women.
This is our company’s key value, the answer to a trustworthy and loyal relationship that has been established between the brand and consumers throughout the company’s 60 years of existence.
Generous, Natural, Modern, Elegant and Close to women
These values inspire every one of our initiatives, from the choice of fabrics, lace and embroidery to the image conveyed in your shop with our muse.
Your trust and loyalty back up our choices today and motivate our ambitions for tomorrow.
Every brand should be founded on values, giving deep meaning to a company’s initiatives, directions and choices.
Our brand’s strength and its main differentiation come from Empreinte’s bras’ promises to fuller figure women.
This is our company’s key value, the answer to a trustworthy and loyal relationship that has been established between the brand and consumers throughout the company’s 60 years of existence.
Generous, Natural, Modern, Elegant and Close to women
These values inspire every one of our initiatives, from the choice of fabrics, lace and embroidery to the image conveyed in your shop with our muse.
Your trust and loyalty back up our choices today and motivate our ambitions for tomorrow.